[ah-teh vahybs] noun

1. PR + outreach and event support shaped by Ate — the Pilipino word for older sister — where care and strategy support artists and honor their stories.

2. The emotional and operational labor behind visibility: building relationships, and creating the conditions for connection and belonging.

3. A way of working where the campaign becomes a gathering space — where storytelling, and community meet; and the outcome is not only reach, but kalipay…shared joy.